D’MARIE

J: What inspires you?

FS: I gain inspiration from the individuals I work with in the fashion industry, especially our clients at D’Marie. I love strong personalities and I’ve had the great fortune to meet plenty of them. I’m also re-reading MODEL by Michael Gross which is about the history of the modeling industry. I feel like too many models and agents don’t know how the business got started and the industry formed into what it is today.

J: Why D’Marie?

FS: I created the initial concept for D’Marie’s technology while returning from a photo shoot in Los Angeles. The client was upset that the Stylist didn’t have accurate credits detailing which model was wearing what clothing. I did some research and found that most stylists were using excel sheets or custom solutions with outdated technology. Then over the years we grew as a business and expanded the technology to help the modeling agencies manage and measure their model’s social media portfolios. This allowed us to create the industry standard pricing calculation for “social usage”. The entire business was built out of necessity for the projects I was working on. Turns out there were thousands of others who were also running into the same problems.

J: Do you have any advice for those just starting out in business, blogging or modeling?

FS: My advise for any model (not that I think I am the best person to be shelling out advise) would be to stay realistic. If you want to be a model but you’re 5’6, you’re probably not going to get the gig. For bloggers, I suggest taking risks. There are over 110K fashion and beauty blogs. Identify what makes you unique and turn that up 100%.

J: D’Marie is more than just an outlet for fashion bloggers and businesses, How do you think D’Marie will make a difference in the way we view and use technology?

FS: I think the future of FashionTech is in data standardization and privacy. As a society we’ve adopted so many social networking platforms that are all about creating and publishing content online. It’s great! However, I think we’ve hit some privacy boundaries that are making people uncomfortable online. If retailers are smart they will not over do it with invading the online privacy of their consumers. Also, negotiating social media usage for influencers is like the wild west, everyone is guessing about how to charge for it and just hoping they strike gold. Our goal at D’Marie is the provide a standard calculation that can hopefully balance the conversation.

J: What is a trend you never want to see worn again.

FS: Tie-Dye

J: Last piece of clothing you bought.

FS:  Uniqlo sweater

J: Something you wish more people did.

FS: Say, “Thank you”.

J: Something you wish more people knew.

FS: I wish more people knew about Isabella Blow’s life. 

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Click here to see my profile on D’Marie and take a look around the site to see some of your favorite bloggers, models and celebrities in action. Don’t forget to vote for your favorite look by clicking the little purple heart on the left! You can also see who wore what on your favorite television show, red carpet event and magazines. If you have ever thought wow Olivia Pope looks great in that white coat, where can I buy that, dmariearchive.com just might have her look in their expansive fashion database ready for your to buy at the click of a button!